Just because his songs are addressing issues about something that isn't 'love, love, love~~' doesn't mean it's necessarily 'deep'. To me Ed Sheeran doesn't have the lyrical prowess of artists like John Darnielle and Sufjan Stevens, but that's just me.
I find him a little bit over rated. I agree, yes, he's a very good singer/songwriter, but I don't think there is much hidden, he gets straight to the point. You pretty much know what he's on about after the first two lines.
A little over rated is Rihanna, Nicki Mianj, Justin Bieber. Ed Sheeran? Well I don't listen to him, but I don't hear much of him. But I wanna live in a society where folk music is so popular, that you can call it over rated.
Oh, I suppose I'm just very slow to realize the point then. >< Or super young, inexperienced... or both. Probably both. Because for the 2 examples I used, in The A Team I didn't know what an "A team" was, & when I first heard the song I thought it was just some cute serene song. & In the 2nd line "breathing in snowflakes" I didn't realize it was about drugs until I watched the music video~ & For Small Bump I supposed the entire song could just be about a baby or something but then at the 2nd to last line the words change from "brought" to "torn" which gave me the clue. & I suppose he's overrated but I started listening to him only recently because he's just gotten popular in America. ^^ Thank you for your opinion though~! c:
Oh, well it was something about birth. & further explains missing the concept... & actually the song that got him popular was The A Team, THEN Little Things came out, making him even MORE popular. I agree though, 1D definitely made him famous in America.