The Israelis call this “hasbara.” Since they are without doubt the most skilled contemporary practitioners of the art, it seems appropriate to use the Hebrew word for it.
As the recent fighting in Gaza illustrates, the modern state has at its disposal a wide variety of means of creating and sustaining narratives. Israel announced the war on Twitter. Israeli-controlled or guided sources then saturated American media outlets with talking points that went unchallenged by previously conditioned anchors and journalists. In addition to traditional techniques of agitprop, disinformation, and propaganda in conventional media, the Israeli hasbara apparatus made heavy use of more focused channels of communication like Facebook, Twitter, and YouTube. It inundated audiences with information favorable to its cause and squeezed out information that contradicted its theses. This reflected careful contingency planning and preparation.
Public opinion is increasingly shaped by social media. The state of Israel has organized civilian government and military units to exploit this, including creating websites, social media accounts, and messages attributed to false identities. It has learned how to manipulate browser functions, search engine algorithms, and other automated mechanisms that control what information is presented to Internet users. Such manipulation can ensure that certain commentary and information will or will not appear in response to searches. It can assign greater prominence to old material critical of sources or analyses than to new entries favorable to them. It can arrange for searches to find only positive or negative commentary and information on a topic.
In some countries, like the United States, Israel can rely upon a “fifth column” of activist sympathizers to amplify its messages, to rebut and discredit statements that contradict its arguments, facts, and fabrications, and to impugn the moral standing of those who make such statements. Israel makes intelligent use of the possibilities this creates for public-private partnership in propaganda.
aren't you at all interested in how you are being manipulated? in the very least, wouldn't you like to learn how to more effectively mani- i mean, persuade people? They list 7 basic propaganda devices. I can't copy and paste, so i'll retype a few sentences of one of these devices:
glittering generality uses positive phrases, which audiences are attached to, in order to lend positive image to things. words such as 'freedom' 'civilisation' have positive associations.
Propaganda is propaganda, and those who employ it have always used, and always will use, the most effective means at their disposal to get their messages across.
This is the information war equivalent of that wave of business method patents we saw when the web first became commercially available. Same old transactions as always -- BUT ON THE INTERNET! Modern propagandists use social media? They'd be less than competent if they didn't. All the things they mention are nothing more than anyone with a lot of money and technical expertise behind them do to get their messages out. Whether they're selling an image to garner public and governmental support, or Corn Flakes, all the techniques here are standard. Actually, the Corn Flakes folks have been doing this sort of thing for YEARS, pervasively, across all media. Remember how ET followed a trail of Reece's Pieces? The script called for M & Ms -- but it was Hershey, the maker of Reece's, that paid for product placement. Now their product is part of an iconic cinematic moment. Just sitting there, in the background. Not intrusive, but impossible to miss.
There is absolutely zero here that comes as a surprise to anyone who's been paying attention for the past 40 years.
Mind you, you tipped your hand with your self-reply, quoting a document that's been absolutely proven to be an anti-Semitic forgery. No credibility can be ascribed to anyone who believes the "Protocols of the Elders of Zion" in this day and age. It was not a transcript of a meeting of a Jewish conspiracy, but concocted by the Russian Secret Police, based on identifiable French and German sources. It's a fiction.
He's got one thing right. It is believed as genuine by many Muslims. Sadly, they couldn't be bothered with fact checking as the falsification goes well with Islamic stories about evil Jews trying to trick Muhammad and him beheading them afterwards. One example where an official talks about this was mad by BBC and was called 'Blaming the Jews'. I linked it in my journal but the vid has been removed -- can still be easily found with a youtube search - [link]
nice example of 'transfer' (transferring prestige of one concept - legal advertising - to another - deceiving people about israel's actions). i can see why you find this topic boring if you already know these lessons!
re: protocols, prove it is a fake. go on, use a service like turnitin [link] to prove it is a fake.
The assumption is that since Protocols appeared some 40 years after Dialogue, it plagiarized the earlier work. But I will suggest that Protocols actually predated Dialogue and Joly borrowed from it. In other words, far from being an anti-Semitic ruse, the "Protocols of Zion" are authentic.
I have already argued that the two documents are neither similar nor derivative, although they have some lines and words in common. "The Protocols of the Elders of Zion" is essentially a brilliant Master Plan for tyranny, i.e. the New World Order. It is the key to understanding our present predicament. (This is not a condemnation of all Jews, only the nucleus of bankers and high-level Masons directing this diabolical war against the human race.)
"Dialogue in Hell" was a veiled Masonic Jewish attack on Napoleon III, an example of how they championed liberalism to undermine the Old Order and usurp power, as described in the Protocols themselves. (The author of Protocols is contemptuous of liberalism and all egalitarian programs. They are just gimmicks to manipulate the masses.)
Reading Kerry Bolton's monograph "The Protocols of Zion In Context" (Renaissance Press, 2003) it became obvious that Joly was plagiarizing from The Protocols and not vice-versa.
Joly, a Jew whose real name was Joseph Levy, was a lifelong Mason and member of the "Lodge of Mizraim" where the Protocols document originated. He was the protege of Adolph Cremieux (Isaac Moise Cremieux 1796-1880) the head of the lodge and a Minister in the Jewish-backed government of Leon Gambetta.
The plot is described in the Protocols as "centuries-old." It most likely predates "Dialogue." Joly was well versed in the Protocols and borrowed from it to flesh out the unpopular authoritarian position of Machiavelli, which he ascribed to Napoleon III.
The point is more that EVERYONE uses these techniques. Advertisers. Agencies. Political parties. Governments. ALL governments. If you think Israel is the only one to try and control public opinion like this, you're deceiving yourself.
the glittering generality reminds me of this quote:
Far back in ancient times we were the first to cry among the masses of the people the words "Liberty, Equality, Fraternity," words many times repeated since these days by stupid poll- parrots who, from all sides around, flew down upon these baits and with them carried away the well-being of the world, true freedom of the individual, formerly so well guarded against the pressure of the mob. The would-be wise men of the GOYIM, the intellectuals, could not make anything out of the uttered words in their abstractedness; did not see that in nature there is no equality, cannot be freedom: that Nature herself has established inequality of minds, of characters, and capacities, just as immutably as she has established subordination to her laws