If you wanted to combat the reflection then I'd say pop out and borrow or buy yourself a circular polarising filter to control the reflection.
Alternatively as everyone has mentioned previously, finding surroundings that compliment it is probably going to offer the most dramatic effect though a polarising filter would offer you the ability to control the reflections from the surface and saturation of colours in the fruit.
ok I see. well I was kinda thinking about it. you could enclose the object in a solid environment to remove a lot of reflection.
but if you want to make a cool reflection....hmmm well I suppose that raises a lot of options, just have to think of them now. The first thing that comes to mind, for me at least, would be to hang up christmas lights around you so they would reflect on the object, assuming you have something like that.
or you could try to use a long shutter speed to capture movement in the reflection...somehow...
I have no idea hahah, I'm just spit ballin ideas... maybe something I'm saying will give you a better idea...
Hmm. The first step I think that will help is put it somewhere that's near a wall, like on a side table or a mantlepiece. This will keep most of the predominant reflections around the objects in the scene. Something else if you've got the time is to literally build a small set around your object so that it's got a controlled set of reflections, with the camera and the bigger environment only a sliver in the reflection. On top of that you could get a large piece of black paper and cut a small hole for the lens, hiding the reflections behind the camera and also allowing you to show off some specular highlights on the apple over the reflections
Another thing you could do is shoot it outside, in a field of grass or a pile of leaves. You could actually do a lot of cool stuff mixing this very golden, pristine, pure apple with the imperfect dusty and gritty surrounding of nature. See if even you could find a field of apples. One golden in a bunch of real one's might make for an interesting shot.