They explained it a bit more in the reply to me, although they didn't specify audience. I assume general, interested in the location mentioned, but you should ask them for details. Would be nice if they'd considered this in the OP.
It really depends on context. Are you talking in the context of fiction or travel-writing? I don't think the former necessarily needs the kind of details you mentioned. It can just happen to be in that place and details can be brought up when necessary. The intent is generally not to advertise or inform about that place, only to describe what the story needs. Travel-writing, on the other hand, is by necessity driven by the needs of a traveler.
So more like travel writing then. In that case, you would want to consider your audience. Is it more special interest, or general? If the latter, then you would probably want to cover a variety of activities that would interest different travelers. A lot of travel guides will cover the history and culture of a region, which might draw interest to a specific activity.